Not sure why this story bugs me but it just does.
While I've never been a Bond fanatic, I've always been a follower. 2006's Casino Royale was flat out fantastic and while the followup, Quantum of Solace, wasn't great it certainly had it's moments. When you think of James Bond there are certainly things that you immediately associate with him--sexy women, fast cars, cool gadgets, supervillains, and his beverage of choice the martini. (Shaken not stirred of course.)
However, if Heineken has its way, 007 may be swapping his martini for a bruski. Heineken apparently has invested in a huge advertising campaign for the upcoming Skyfall and a major series of commercials that will be airing during the summer Olympics. While I admit this doesn't necessarily mean Daniel Craig won't be downing the Grey Goose in the next Bond, it certainly doesn't bode well.
Maybe I'm being two much of a traditionalist here but Bond doesn't seem like Bond without a martini. And yet I was ok with Bond being a blond and the absence of Q in the last few films* so I'm probably just overreacting. To be honest with the debacle involving MGM over the last few years, I'm just happy that another Bond movie will be coming out this year**.
Skyfall releases this November.
*Incidentally Q will be making an appearance in the upcoming movie.
**Hard to believe but this year marks the 50th anniversary of the Bond franchise. The first film, Dr. No, was released in 1962 and starred Sean Connery who at the time was just beginning to bang Alex Trebek's mother.
It BETTER NOT mean he's not going to be drinking martini's. Talk about screwing with an icon, and all for sponsorship dollars. I am wholeheartedly opposed to this entire idea.
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